A communications plan is an outline to direct communication efforts for an organization. It helps an organization think strategically about communication goals through four main parts: research, audiences, communication and evaluation. This is known as R.A.C.E. In addition to the primary components, other elements are important and include goals, objectives, background, calendar and budget.
For the best results in communication efforts, a comprehensive communications plan is essential. A communications plan is to communication efforts as a driver is to a school bus-it successfully drives communications outreach of an organization. Without a communications plan, efforts can be unsuccessful, inconclusive and haphazard.
The parts of the communications plan are specific and work together to build a plan. Each part is necessary for overall effectiveness: